nem:Decline of the high street? 高街的衰落

Readerquestion:

Pleaseexplain"declineofthehighstreet."

Mycomments:

Thismeanstraditionalcommerce-traditionalwaysofdoingbusiness,buyingandsellingetc-is,onthemain,onthewane.

Onthewanemeansbecomingsmaller,asthemoongetssmallerwhenit'sonthewane,whenitsilluminatedareabeginsdecreasingafterafullmoon.Otherthingsonthewanemeansthey'realsodecreasing,becominglessvigorous,lessinfluentialorlessextensive.

Whichexplainshowtraditionalshopsandbusinessesarefaringthesedays.Ascustomersincreasinglybuystuffonline,traditionalshops,i.e.realshopsonthestreetarehavingfewerandfewercustomers,hencetheirdecline.Oh,highstreet.Thatintheolddaysreferredtothemainstreetorthebiggeststreetorperhapstheonlystreetofthevillageorsmalltown.Highstreet,orHighStreetwasthuscalledpresumablybecauseonthisstreet,thedecibellevelswerehigh,astheremusthavebeenalotofshoutingandshoutingbackgoingon.Inotherwords,therewasahighlevelofhustleandbustle,i.e.alotofactivities.

廣告平臺 LandVault 將在 Decentral Games 旗下撲克游戲中引入廣告:11月19日消息，廣告平臺 LandVault 將在 Decentral Games 旗下元宇宙撲克游戲 ICE Poker 中引入廣告。ICE Poker 是 Decentraland 上最受歡迎的游戲之一，根據 Messari 的數據顯示，其在 2022 年第二季度平均擁有 7800 名每日活躍用戶。ICE Poker 是一款免費游戲，Decentral Games 制造了游戲的可穿戴設備，僅在第二季度就賺取了約 1850 萬美元。[2022/11/19 22:07:02]

Today,highstreetstandsforthebusiestcommercialdistrictofacity,itsdowntownareawherethemostimportantandbiggestbusinesstransactionsaredoneanddealt.

Okay?

Okayandallright.Herearemediaexamplesofhighstreet,bothasnounandadjective:

1.Ifyou'revisitingBritainforthefirsttimeandwonderingwhatlocalpeoplemeanwhentheydirectyouto"theHighStreet",youarenotalone.TheHighStreetisoneofthosephrases—andplaces—thatissomuchapartofeverydaylifeintheUKthatlocalpeoplehardlyeverfeeltheneedtoexplaintovisitorsandtourists.

全球物流巨頭UPS在Decentraland推出元宇宙商店:10月4日消息，全球最大的航運和包裹供應服務公司之一UPS正式加入元宇宙，這家跨國公司在Decentraland開設了一個虛擬門店，旨在為虛擬世界里的中小企業提供服務，不過現階段UPS并不會在Decentraland中提供一對一交互支持，他們還與Fast Company合作開設了一個虛擬教育學院以為小型企業提供銷售和營銷培訓服務。UPS早在今年四月就申請了元宇宙和NFT商標，希望以此保護相關領域里的品牌IP。（Ledger Insights）[2022/10/4 18:39:21]

What'sinaName?

PeopleintheUKusethetermthehighstreetthewayAmericansusethephraseMainStreet.Ahighstreetisthemaincommercialandretailstreetinatown.Inbigcities,eachneighborhoodordistrictwillprobablyhaveitsownhighstreet.Inasmallvillage,thehighstreetmayhavelittlemorethanamailbox,apublicpayphone,andasmallconveniencestore.Attheveryleast,ahighstreetusuallyhasapub.

Decentraland地塊MusicHub以27.2萬枚MANA價格成交:金色財經報道，據Dapprader最新數據顯示，元宇宙虛擬世界Decentraland地塊MusicHub以27.2萬枚MANA價格成交，約合70.992萬美元，該成交額在Decentraland交易額排名中位列第13位。本文撰寫時，Decentraland交易總額達到1.7942億美元，交易總量為20,901筆。[2022/3/4 13:38:09]

-"TheHighStreet"andHighStreetFashion,TripSavvy.com,June4,2019.

2.WithEnglishnon-essentialstoresfreetoopenfromMonday(withhealth,socialdistancingandhygieneregulationsmet),UnderlinesMagazineassessesthemind-setofthoseconsumerswhowillbecomingouttoshopontheHighStreetagain.

AforwardthinkingreportbyTheGreenRoomadvisesthatbrandsandretailerswillbefacedwithadifferentlevelofconsumerexpectation–onethattheyhaveneverencounteredbefore.Thelast3monthshavenotonlyhadprofoundeffectsonworkingandhomelifebutalsoonemotionalandmentalwellbeing.Frommid-Marchonwardseverythingwetookasfamiliarchangedmoreorlessovernightandmeantrapidchangesforretailandbrandswhosupplythem.The‘newnormal’isnotquitehereyetaswearetransitioningatthemomentbetweentheperiodofthe‘eyeofthestorm’whenthepandemicstruckandthegradualeasingoflock-down,whichmanyconsumersaretreatingwithextremecaution,andthereismuchuncertaintystillinourdaytodaylives.Manywhohavebeenfurloughedhavebeen‘protected’againstthefinancialchaosandworryforsometime,butasthedeadlinetocontinuetofurloughstaffpassedon10thJune,therewasawaveofredundanciesintheretailchain.

Decentraland新地塊BookLocal-Hotel Booking以108萬美元成交 創歷史第二高記錄:金色財經報道，據最新數據顯示，元宇宙數字世界項目Decentraland的NFT資產BookLocal-Hotel Booking以21萬枚MANA成交，價值約為108萬美元。Decentraland是一個由以太坊區塊鏈驅動的去中心化虛擬現實平臺，在Decentraland平臺內，用戶可以創建、體驗和盈利他們的內容和應用程序。Decentraland生態系統的核心部分是地塊（LAND），用戶可以購買地塊和其他游戲中的交易，該平臺利用NFTs使LAND成為稀缺資產，這也是開發者在此基礎上建立的基礎，本次成交的BookLocal-Hotel Booking是Decentraland上目前交易額第二高的NFT資產，排名第一的Fashion Street Estate，成交額為242萬美元（61,.8萬枚MANA），排名第三的是Decentraland #4247，售價約為91.4萬美元；排名第四的是Premium Estate，售價約為70.9萬美元。[2021/11/30 12:40:12]

No-onehasbeenuntouchedbythechangeswehaveexperienced–socialdistancing(andthereindistantsocialising),increasesinhomeexerciseandsurgeinactivewearandloungeweargarmentsales,ourlargestITandservicecompanieshavingthevastmajorityoftheirstaffworkingfromhome,ouronlyentertainmentbeinghomeentertainmentandthementalhealtheffectsofsuchrapidandseismicchangestoourlives.

Decred聯合創始人：PayPal進軍加密市場可能是謠言:最近有傳言稱，PayPal可能正準備在其平臺上使用加密資產，而且開始招募加密貨幣和區塊鏈相關職位。Decred聯合創始人杰克·尤科姆·皮亞特（Jake Yocom-Piatt）認為，這個可能是謠言且無法確定有效性。杰克·尤科姆·皮亞特表示，比特幣是加密貨幣先驅，其核心是一種不受政府控制的價值轉移和存儲方法。加密貨幣和PayPal系統不匹配，PayPal是一個法定貨幣付款平臺，而且過去一直在剝奪用戶在其平臺上獲得合法購置資金機會。這種做法目的就是為阻止整合加密貨幣，所以如果PayPal平臺使用加密貨幣，會讓人感覺是一種奇怪的組合。（Cointelegraph）[2020/6/28]

-WHATWILLCONSUMERSEXPECTFROMTHEHIGHSTREETNOW?UnderlinesMagazine.com,June12,2020.

3.WITHaweektogobeforefacecoveringsarecompulsorywhileshopping,itistimetogetyours.

Butwhichisbestforyourneeds?Whetheryouwanttostandoutinthecrowd,twinwithyourfamilyorputcomfortandsafetyoverstyle,thereisamaskforyou.

Here,ClemmieFieldsendlooksattenofthebestfromtheHighStreet,ratingthemoutoffive.

Mostpractical

Wolfordplainblack,20,wolfordshop.co.uk

ATthehigherendofthepricescalebutitistreatedwithaUVlighttokillbacteria,virusesandgerms.

Itcomesuphighonthebridgeofthenose,lowunderthechinandcoversfullcheeks.Madewithsoft,bra-likematerialforcomfort.Waterproofandbreathable,too.Washat60degrees.

Myfavouritemask.

RATING:5/5

Mosttrendy

Bandana-stylefloralandspaceprint,12fortwoasos.com

MADEwithdouble-layeredfabric,withanadjustablefitaroundtheears.

Doesn’thugyourchin,butthismakesitfeellikeyouhaveroomtobreathe.

Disclaimerstatesit’snotamedicaldevice,butitwillticktheboxforwearingamask.

Washat40degrees.

RATING:3/5

-TenofthebestfacecoveringsfromtheHighStreetforeveryoccasion,TheSun.co.uk,July16,2020.

本文僅代表作者本人觀點，與本網立場無關。歡迎大家討論學術問題，尊重他人，禁止人身攻擊和發布一切違反國家現行法律法規的內容。

Abouttheauthor:

ZhangXinisTraineratchinadaily.com.cn.HehasbeenwithChinaDailysince1988,whenhegraduatedfromBeijingForeignStudiesUniversity.Writehimat:zhangxin@chinadaily.com.cn,orraiseaquestionforpotentialuseinafuturecolumn.

來源：中國日報網

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